Now, The Old Spice Voicemail Generator?
Discovery Launches A Social Media Experiment To Simulate Response to Pandemic

'Inception' A Digital Marketing Dream

Chris Nolan's new movie Inception opens with sneak previews at midnight tonight (yes!) and wide release on Friday - but the digital marketing efforts have gone on for some time - and should get fanboys excited.

There's a must-read online comic book called "The Cobol Job" that tells the prologue to the story. A Facebook "Mind Crime" game. A personalizable movie poster app. A Verizon-based "Mind Crime Prevention" augmented reality app that, in the vernacular of the film, becomes a totem that enables you to tell when something is real life or a dream. A "green screen" app that places you into scenes from the movie via webcam or mobile phone - and more. All available through the official movie site, here.

Apparently this movie is taking the Trendrr charts by storm, which could bode very well for opening weekend.

And hey, it's a Chris Nolan film, which means it's not to be missed.



OD_cover "... AN ESSENTIAL READ ..."

“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"

Jordan Atlas
Vice President, Group Creative Director




Feed You can follow this conversation by subscribing to the comment feed for this post.

I loved Inception but didn't realize how much digital marketing was used to promote it. I think the online comic book and the Facebook game were really smart: they offer entertainment appropriate for two different audiences that implies the movie will be exciting. The apps are nice ideas, but they seem to be on the app bandwagon... they sound like the type of app I would download, play with for a few minutes, and then forget about long before the movie came out. I'd love to know some ROI calculations for each initiative.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)