"Building brands in the digital age comes down to a single word, and that word is 'experience.'"

It's just one of the pitch-perfect comments made by John Butler in this source interview for my new book, THE ON-DEMAND BRAND (available everywhere books are sold).

This podcast is the first from that interview, which offers an exclusive look at how John and his agency, Butler, Shine, Stern & Partners, approach digital marketing initiatives ranging from RFID-based billboards that call out to MINI drivers by name, to the new Jamboxx iPad app.

It's a great interview that offers some outstanding insights on success in the digital age.

The On-Demand Brand Interview: John Butler (Part 1)

(approx 4:08)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.”

Publishers Weekly

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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