Diesel Facepark: A Real-World Version of Facebook
Interview: BSSP's John Butler (Pt. 2) - Driving Digital Innovation for MINI

Interview: BSSP's John Butler on Building Brands In The Digital Age (Part 1)

John butler shine stern partners "Building brands in the digital age comes down to a single word, and that word is 'experience.'"

It's just one of the pitch-perfect comments made by John Butler in this source interview for my new book, THE ON-DEMAND BRAND (available everywhere books are sold).

This podcast is the first from that interview, which offers an exclusive look at how John and his agency, Butler, Shine, Stern & Partners, approach digital marketing initiatives ranging from RFID-based billboards that call out to MINI drivers by name, to the new Jamboxx iPad app.

It's a great interview that offers some outstanding insights on success in the digital age.

The On-Demand Brand Interview: John Butler (Part 1)

(approx 4:08)

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.”

Publishers Weekly



>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.