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Interview: Steve Coulson, Campfire, On Discovery's New Social Media Experiment, 'Join The Colony'


"The Colony" is getting cooler by the day.

Last week, I posted about Discovery's new effort to promote its survivalist reality show, "The Colony," with a social experiment that simulates how your social circle might react on Facebook as a devastating pandemic unfolds. 

The initiative, created by Campfire, includes fake footage fictional updates from your real friends, family and colleagues as they post about the effects of the outbreak on the cities where they live.

At the time, I posted that the experiment reminded me of a kind of digital era update to "Special Bulletin," a 1983 TV movie about a nuclear incident in Chesapeake Bay that freaked everyone out because it appeared to be actual news footage instead of just a movie. I figured nobody would get such an obscure reference.

I figured wrong. In a new audio interview, Campfire creative director Steve Coulson tells me "Special Bulletin" was indeed a major inspiration for the effort. He also shares his insights on bringing such initiatives to life through social media, and why Discovery in particular has been so successful at it.

Telling Stories: Campfire's Steve Coulson on the "Join The Colony" Social Media Experiment

(Approx.14:18)

Read more about the effort here.

And join the colony yourself, here.

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