I don't know what kind of sick bastards came up with this Cannabis-Meets-Cartoon Network perversion. But bless them for it.

Sure, it's cynically designed to be "viral" among college students (yeah, good luck with that). But it does seem like a suitable way to promote Taco Bell's "4th Meal" concept for late night partygoers in need of some serious munchies. 

But some nicely subversive dialogue, and a few rather unexpected characters (who seem pretty stoned out themselves) from such a mainstream brand.

And what's not to love about that?

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"... WITTY, INSIGHTFUL, DYNAMIC & HIGHLY INSPIRING ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

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HBO

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