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  It's "Architect" Barbie and her amazing new dream house.

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OD_cover "... TRULY A MUST READ FOR MARKETERS WHO NEED TO CUT THROUGH THE CLUTTER ..."

“Today, the 24/7 always-on consumer sees everything as an advert. In this new world of ‘consumer time,’ marketers need to bond with consumers in ways that go beyond a mere iPhone or gaming application— just another passing fancy that won’t stay relevant. Rick Mathieson’s THE ON-DEMAND BRAND is truly a must-read for marketers who need to cut through the clutter to gain a deeper understanding of their consumers, spot trends and predict outcomes.”

Conor Brady
Chief Creative Officer
Organic, Inc

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