See Rick Mathieson, Author of 'The On-Demand Brand,' at Digital Hollywood Fall
Why Consumers Might Just Flip Off Foursquare & Drop Kick Shopkick

Exclusive: New Bonus Content from 'The On-Demand Brand'

OD_splash_07 I've just posted more audio casts from source interviews for my new book, THE ON-DEMAND BRAND at a special page devoted to the topic, here

In addition to previously posted interviews with Tina Sharkey, CEO of BabyCenter, and Dennis Crowley, Co-Founder of Foursquare, I've just added:

• John Butler, Co-Founder, Butler, Shine, Stern & Partners - on driving innovation for MINI

• Josh Bernoff, Forrester Analyst and Author of "Groundswell" & "Empowered" - on shaping consumer sentiment via social media

• Andy Bateman, (Former) CEO of Interbrand NY - on the power, promise and peril of branded apps

Check it all out, here

And check out the book, here.


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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... A MUST READ ..."

“With the keen insight that ‘now’ is the new ‘new,’ Mathieson crafts a must-read work for any marketer who wants to stay relevant, today—and tomorrow.”

Russell Weiner, Chief Marketing Officer, Domino's Pizza, Inc.

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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