Interview: Forrester Analyst Josh Bernoff, Author of 'Groundswell' & 'Empowered'
Old Navy 'Booty Reader' Uses Butt Recognition Tech To Help Find That Perfect Pair of Jeans

Interview: Andy Bateman, Former CEO, Interbrand NY - On The Power of Branded Apps (Part 1)

Bateman-Headshot "Content and functionality are the new creativity." 

Those seven words represent one way to sum up the nature of marketing in the digital age - at least according to Andy Bateman, former CEO of Interbrand NY.

In this source interview for my new book, THE ON-DEMAND BRAND, Bateman shares his perspective on
the power of branded Internet and mobile apps - and what they mean to the relationship between consumer and brand.

(approx 4:30)

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly


>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)