"Content and functionality are the new creativity." 

Those seven words represent one way to sum up the nature of marketing in the digital age - at least according to Andy Bateman, former CEO of Interbrand NY.

In this source interview for my new book, THE ON-DEMAND BRAND, Bateman shares his perspective on
the power of branded Internet and mobile apps - and what they mean to the relationship between consumer and brand.

(approx 4:30)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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