In part two, more on pass along rates, the pros and cons of iPhone-based games, and whether branded games really make sense in this economic climate.

Audio Interview: Tim Zuckert, CEO of ShiftControl Media - On Boosting Engagement Through Branded Games (Part 2)

(Approx 4:34)

Also listen to Part One: The Serious Business of Branded Games

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... REQUIRED READING FOR THE DIGITAL AGE ..."

“Absolutely inspiring! Mathieson takes us on a lively journey through the digital marketing universe, with powerful insights into what has worked, what hasn’t, and most important of all—why. His 10 rules of engagement will spark creativity and inform a new generation of digital marketing initiatives— including my own. Put simply, THE ON-DEMAND BRAND is required reading for the digital age.”

Peter Cole, Technology Director, R/GA

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

-----------------------------------------------------------------------