It's a social game that uses the content from your wall to create a monster. The more stuff you've got there - photos, videos, comments, likes, etc. - the cooler and meaner your monster. I guess it's all supposed to sell VAIO notebooks, which presumably can handle all your crap. Great positioning for the product by the way. Though it remains to be seen how your friends and family take becoming metaphorical DNA for a dastardly goon But hey, they make up the stuff of your life, so what does it say about you?

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