Interview: Andy Bateman, Former CEO, Interbrand NY - On The Power of Branded Apps (Part 1)
Interview: Andy Bateman, Former CEO of Interbrand NY Pt 2 - On The Promise & Peril of Mobile Marketing

Old Navy 'Booty Reader' Uses Butt Recognition Tech To Help Find That Perfect Pair of Jeans

Is the Booty Reader everything it's cracked up to be?

This new app from CP+B enables women to choose what kinds of activities they need new jeans for - new lovers, nights out, summer fun, and so one. They then upload images of their booties (they can even use their webcam). The gypsy then reveals their "denim destiny." 

Old navy booty reader Of course the idea is reverse augmented reality, right? Users want the skinny jeans, not the plus side.

In the end, Madame Eva will decide.

After all, they say she's a real wise ass.

Try it yourself, here.

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OD_cover "... WITTY, INSIGHTFUL, DYNAMIC & HIGHLY INSPIRING ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO



>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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