I've just been asked to moderate a panel on Advertising Innovation at Digital Hollywood Fall in Santa Monica.

I moderated a session on the same topic at Digital Hollywood Spring and had a complete blast. This time out, the panel includes an outstanding list innovative marketers and thought leaders, including:

• Richard Jalichandra, CEO, Technorati

• Greg Philpott, President, mDialog

• Ryan Steelberg, President and CEO, Brand Affinity Technologies (BAT) (a returning panelist and very cool guy)

• Paul Drew, Technology Director & Resident Gaming Expert, IMC

• Dave Williams, CEO & Co-Founder, BLiNKQ Media

• Caleb Hill, Senior Vice President, Products, Unicast (another returning panelist and very cool guy)

• Jarrod Moses, Founder, President & CEO, United Entertainment Group (UEG)

Really looking forward to the session. There's not an in-depth write up on the session yet, but you can read the basics here.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... REQUIRED READING FOR THE DIGITAL AGE ..."

“Absolutely inspiring! Mathieson takes us on a lively journey through the digital marketing universe, with powerful insights into what has worked, what hasn’t, and most important of all—why. His 10 rules of engagement will spark creativity and inform a new generation of digital marketing initiatives— including my own. Put simply, THE ON-DEMAND BRAND is required reading for the digital age.”

Peter Cole, Technology Director, R/GA

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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