In Part 3, a look at how Bogusky and his former agency CP+B have been able able to get Burger King to try unconventional marketing initiatives ranging   from "Whopper Freakout" to the "Whopper Sacrifice" Facebook app - and the pros and cons of branded games like the hugely successful Burger King Xbox games, which sold 3 million copies and boosted burger sales by 10%. Read the entire interview in my new book, THE ON-DEMAND BRAND.

ALEX BOGUSKY TELLS ALL: PART 3 -  THE 'KING' OF BRANDING 

(Approx. 2:19)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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