Exclusive: Coca-Cola's Prinz Pinakatt (Concl) - Building 'Brand Love' Through Digital
September 29, 2010
Final excerpts from my source interview with Prinz Pinakatt, head of interactive marketing for Coca-Cola Europe, for my new book, THE ON-DEMAND BRAND.
In this final segment, Pinakatt describes building what he calls "brand love" through integrating traditional and digital marketing - including the hugely successful "Happiness Factory" campaign, an age-old favorite that spanned television, radio, online games, branded videos, mobile and much, much more.
(Approx. 4:01)
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βThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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