In this final clip from my exclusive interview with advertising legend Alex Bogusky for the new book, THE ON-DEMAND BRAND, Bogusky shares how 'Subservient Chicken's' sudden success made him sweat - and his advice to marketers in an age of so many transmedia possibilities.

ALEX BOGUSKY TELLS ALL (CONCLUSION) - MARKETING IN THE ON-DEMAND AGE

(Approx 3:10)

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

-----------------------------------------------------------------------