Exclusive Interview: Alex Bogusky Tells All (Part 2) - The Secret to Viral Success
September 13, 2010
In part two of this exclusive interview for the new book, THE ON-DEMAND BRAND, Bogusky talks about how his former agency Crispin Porter + Bogusky helps brands like Burger King piggyback on pop culture - and tap into the power of digital porn.
ALEX BOGUSKY TELLS ALL: PART 2 - BRANDING 'RELEVANCE'
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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
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