Exclusive Interview: Alex Bogusky Tells All (Part 4) - On Branded Entertainment
September 20, 2010
In part four of this exclusive interview for the new book, THE ON-DEMAND BRAND, advertising legend Alex Bogusky shares his insights on CP+B's first-look deal with Fox, the promise and peril of branded entertainment - and what was once to be a full-length Burger King movie called "Above The King."
ALEX BOGUSKY TELLS ALL (PART 4) - 'ABOVE THE KING' AND THE NEW WORLD OF BRANDED ENTERTAINMENT
(approx. 3:15)
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
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