The conversation continues over at the University of Colorado, as students of the MBA program discuss THE ON-DEMAND BRAND.

This week, the class is discussing my precepts branded entertainment and social media engagement. Check out the ongoing disucssion here.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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