MBAs on THE ON-DEMAND BRAND: Branded Entertainment & Social Media Engagement
September 22, 2010
The conversation continues over at the University of Colorado, as students of the MBA program discuss THE ON-DEMAND BRAND.
This week, the class is discussing my precepts branded entertainment and social media engagement. Check out the ongoing disucssion here.
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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