NikePlus (Minus the Plus) iPhone App Puts Runners In Gear [Video]
September 07, 2010
Nike is no longer just about the Nano. Now, there's an iPhone app that tracks performance without a little device to put on your shoes (it uses the phone's GPS and accelerometer to track you).
My only question: What took so long?
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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