Nike is no longer just about the Nano. Now, there's an iPhone app that tracks performance without a little device to put on your shoes (it uses the phone's GPS and accelerometer to track you).

My only question: What took so long?

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"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

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