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Rick Mathieson Visits 'The New Media Radio Hour' - on Tipp-Ex's 'A Hunter Shoots A Bear,' 'The On-Demand Brand' & More

September 10, 2010

New media radio hour on-demand brand A wide ranging interview about THE ON-DEMAND BRAND, the Tipp-Ex 'A Hunter Shoots A Bear' YouTube ads and much, much more.

(Approx. 51:03)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

 

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Posted at 09:52 AM in Advergames, Augmented Reality, Branded Entertainment, Branded Widgets/Apps, Games, Hypertargeting, In-Game Advertising, In-Store, Integrated Campaigns, Interactive Television, Media Culture, Mobile Marketing, Outdoor, Research & Metrics, Social Media, User-Generated Content, Viral, Web | | Comments (0)

Tags: advertising, branded, digital, dove, games, hunter, klauberg, marketing, media, mobile, pepsi, social, tipp-ex, unilever, youtube

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