Maybe it's just been lost in the hype around mobile apps, but the lowly SMS still reigns supreme as a way to connect with consumers on the go.

Just this last week, the Pew Internet & American Life project pointed out that only about 25% of US adult mobile subscribers use apps, while the vast majority use text messaging.

It's a reality check that Peter de Villiers, founder of Clickatell, one of the world's largest messaging providers, is happy to deliver to marketers who aren't just chasing the buzz of mobile apps - and who must really generate biz.

Peter de Villiers: Txt Sells

(Approx. 5:15)

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"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

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