Texting vs. Apps: Clickatell Founder Peter de Villiers Speaks Out
September 22, 2010
Maybe it's just been lost in the hype around mobile apps, but the lowly SMS still reigns supreme as a way to connect with consumers on the go.
Just this last week, the Pew Internet & American Life project pointed out that only about 25% of US adult mobile subscribers use apps, while the vast majority use text messaging.
It's a reality check that Peter de Villiers, founder of Clickatell, one of the world's largest messaging providers, is happy to deliver to marketers who aren't just chasing the buzz of mobile apps - and who must really generate biz.
Peter de Villiers: Txt Sells
(Approx. 5:15)
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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I agree with the importance of txting. Apps do have sizzle but txting is a great way to create immediate engagement of customers not to mention discovering apps. I found txting and still do a key ingredient in reaching customers on the go thru their mobile.
Posted by: Bob Wesley | September 22, 2010 at 10:01 PM