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Texting vs. Apps: Clickatell Founder Peter de Villiers Speaks Out

Photo_pieter_de_villiers Maybe it's just been lost in the hype around mobile apps, but the lowly SMS still reigns supreme as a way to connect with consumers on the go.

Just this last week, the Pew Internet & American Life project pointed out that only about 25% of US adult mobile subscribers use apps, while the vast majority use text messaging.

It's a reality check that Peter de Villiers, founder of Clickatell, one of the world's largest messaging providers, is happy to deliver to marketers who aren't just chasing the buzz of mobile apps - and who must really generate biz.

Peter de Villiers: Txt Sells

(Approx. 5:15)

 

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I agree with the importance of txting. Apps do have sizzle but txting is a great way to create immediate engagement of customers not to mention discovering apps. I found txting and still do a key ingredient in reaching customers on the go thru their mobile.

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