I've been invited to a return visit as moderator for a panel on advertising innovation at Digital Hollywood Fall.

As the session description puts it: "Advertising is finally discovering and finding its way into the next generation of technology media and entertainment industries. Broadband, mobile, IPTV, cable and interactive TV and of course in games, ads and branded information are being delivered in many forms. The technologies behind ad-insertion, ad serving, on-demand technologies and a full host of back-end management technologies are enabling greater creativity and enhanced options in the relationship between technology and advertising. In this session, we will open an ongoing conversation of how technologies are evolving, where they are heading and how the advertising and branding industries will gain further technology traction."

My all-star list of panelists will include:

• Richard Jalichandra, CEO, Technorati

• Greg Philpott, President, mDialog

• Paul Drew, Technology Director and Resident Gaming Expert, IMC

• Caleb Hill, Senior Vice President, Products, Unicast

• Sean Whitely, TigerText

Should be a lot of fun. Get complete details here.

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

-----------------------------------------------------------------------