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Author Rick Mathieson Talks Digital's Impact on Radio Broadcasting Industry on 'The Mark Ramsey Show'

Mark ramsey show on-demand brand radio digital Had a great time on the Mark Ramsey Show the other day, discussing digital's impact on the radio broadcasting industry.

Ramsey's show is geared to radio broadcasters, and it was interesting to talk about the promise and peril of digital - the web, mobile, etc. - on radio.

My primary message: Contrary to popular perception, digital is not about displacing traditional media - it's about empowering it as never before.

(Approx 12:13)

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OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

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