New source material is continuously being added to the bonus page for the new book, THE ON-DEMAND BRAND, including exclusive interviews with:

• Advertising legend Alex Bogusky tells all - his most extensive interview ever on digital marketing

• AKQA CEO Tom Bedecarré - on building the agency of tomorrow, today

• Coca-Cola Europe's Prinz Pinakatt - on the future mobile augmented reality

• Julie Bornstein, SVP, Sephora Direct - on enhancing the in-store experience

• Tim Zuckert, CEO of ShiftControl Media - on the power of branded games

• Scion's Adrian Si - on branded entertainment and Scion Broadband

Plus much more - check it out here.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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