In part one of my interview with Tom Nicholson, we learned about an amazing augmented reality-cum-social media initiative designed to supercharge the in-store shopping experience.

In part two of this exclusive source interview for the new book, THE ON-DEMAND BRAND, I ask Nicholson - founder of Icon Nicholson and more recently, Nicholson NY - what kind of results this initiative has generated so far.

Part 2: Social Retailing ROI

(Approx 3:54)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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