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Tom Nicholson (Conclusion) - Social Retailing Advice for Marketers

OD_Tom_Nicholson In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales.

In Part 3 we learned about how social media can get shoppers into stores - and keep them there.

And in the conclusion of this exclusive source interview for the new book, THE ON-DEMAND BRAND, we get advice on how to start implementing social retailing ourselves.

Part 4: Social Retailing: Advice for Marketers 

 

(Approx 2:34)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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