Hell, I'm not into hybrids (yet). But the ongoing campaign for Auris (see the augmented reality test drive) could put the category into the, um, fast lane. Thankyouverymuch. I'm here all week.

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"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

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