Donovan Neale-May, Exec Dir, CMO Council - On The Rise of 'Mobile Relationship Marketing'
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Donovan Neale-May (Pt 2): Geofencing & Targeting in 'Mobile Relationship Marketing'

Donovan

In a new initiative with the Mobile Marketing Association, the CMO Council is launching what it calls "Engage at Every Stage" - a thought leadership program designed to examine how companies can improve customer loyalty and value through a new discipline calls Mobile Relationship Marketing (MRM).

In part two of an interview with Donovan Neale-May, executive director of the CMO Council, we explore geolocation and targeting in MRM, spanning categories from retail to sporting goods to cable TV - and beyond

Donovan Neale-May Pt 2: Geolocation & Targeting in Mobile Relationship Marketing

(Approx 5:36)

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