Donovan Neale-May (Pt 2): Geofencing & Targeting in 'Mobile Relationship Marketing'
November 02, 2010
In a new initiative with the Mobile Marketing Association, the CMO Council is launching what it calls "Engage at Every Stage" - a thought leadership program designed to examine how companies can improve customer loyalty and value through a new discipline calls Mobile Relationship Marketing (MRM).
In part two of an interview with Donovan Neale-May, executive director of the CMO Council, we explore geolocation and targeting in MRM, spanning categories from retail to sporting goods to cable TV - and beyond
Donovan Neale-May Pt 2: Geolocation & Targeting in Mobile Relationship Marketing
(Approx 5:36)
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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