In a new initiative with the Mobile Marketing Association, the CMO Council is launching what it calls "Engage at Every Stage" - a thought leadership program designed to examine how companies can improve customer loyalty and value through a new discipline calls Mobile Relationship Marketing (MRM).

In part two of an interview with Donovan Neale-May, executive director of the CMO Council, we explore geolocation and targeting in MRM, spanning categories from retail to sporting goods to cable TV - and beyond

Donovan Neale-May Pt 2: Geolocation & Targeting in Mobile Relationship Marketing

(Approx 5:36)

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"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

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