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'Speed Camera Lottery' Proves Volkswagen's 'Fun Theory'

This contest started with a simple but intriguing idea: that fun is the easiest way to change people's behavior for the better. Contestant Kevin Richardson came up with a compelling idea that ties nicely to Volkswagen's category, and reflects the brand's spirit.

Now if he could just come up with an idea to curb the obesity epidemic. Or Regis Philbin.

 

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... Witty, Insightful, Dynamic & Highly Inspiring ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

- Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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