Top 5 Trends for 2011: Mobile Marketing - QR Codes, Social Retailing & More
Interview: Courteney Monroe, EVP, Consumer Marketing, HBO (Pt 1) - Branding HBO

#1 Digital Marketing Trend for 2011: Augmented Reality (AMA Presentation)

 Yes, it was over-hyped in 2010 - not even remotely ready for prime time.

But in the conclusion of my talk at a recent MNAMA's Digital Series event to promote my new book, THE ON-DEMAND BRAND, I look at some of the ways augmented reality has pointed to possibilities that could redefine the world of marketing in the decade ahead.

 

 

You'll hear about some of my favorite recent AR initiatives - including the Hyperfactory's "Virtual Tennis" AR campaign for Coca-Cola Europe; Ray-Ban's AR-enabled website; Publicista's "Cleanest Test Drive Ever" for Toyota Auris and more.

And you'll hear some thought-provoking predictions form Prinz Pinakatt, head of digital marketing for Coca-Cola Europe, on what augmented reality has in store for 2011.

#1 TREND IN DIGITAL MARKETING FOR 2011: THE EVOLUTION OF AUGMENTED REALITY

(Approx. 4:18)

ALSO LISTEN TO:

AMA Presentation Part 1: #5 Top Trend for 2011: Social Media

AMA Presentation Part 2: #4 Top Trend for 2011: Hyper-targeting

AMA Presentation Part 3: #3 Top Trend for 2011: Branded Games

AMA Presentation Part 4: #2 Top Trend for 2011: Mobile Marketing

 

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

β€œThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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AR was definitely overhyped in 2010, and at the time I thought overhyped in general. I first started thinking about it when I saw Google Goggles, and wasn't that impressed. However, near the end of the year I saw WordLens, an iPhone app that translates text in real-time on your screen. (disclaimer: no affiliation with word lens) I was blown away, and suddenly realized how this could help me travel. Then I started thinking about advertising: is it possible to show a discount the first time you look at a business' front door through your smartphone? What about provide a competitor listing. I think that once AR is monetized through ads, it will get the backing it needs to really pick up steam.

I completely agree that AR was overhyped in 2010. Last year, I wrote this post http://bit.ly/fNRJQs to help separate the hype from the reality. Hopefully, as you suggest, 2011 will bring us examples of how AR can be best used as an effective marketing tool rather than a simple gimmick.

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