Yes, it was over-hyped in 2010 - not even remotely ready for prime time.

But in the conclusion of my talk at a recent MNAMA's Digital Series event to promote my new book, THE ON-DEMAND BRAND, I look at some of the ways augmented reality has pointed to possibilities that could redefine the world of marketing in the decade ahead.

You'll hear about some of my favorite recent AR initiatives - including the Hyperfactory's "Virtual Tennis" AR campaign for Coca-Cola Europe; Ray-Ban's AR-enabled website; Publicista's "Cleanest Test Drive Ever" for Toyota Auris and more.

And you'll hear some thought-provoking predictions form Prinz Pinakatt, head of digital marketing for Coca-Cola Europe, on what augmented reality has in store for 2011.

#1 TREND IN DIGITAL MARKETING FOR 2011: THE EVOLUTION OF AUGMENTED REALITY

(Approx. 4:18)

ALSO LISTEN TO:

AMA Presentation Part 1: #5 Top Trend for 2011: Social Media

AMA Presentation Part 2: #4 Top Trend for 2011: Hyper-targeting

AMA Presentation Part 3: #3 Top Trend for 2011: Branded Games

AMA Presentation Part 4: #2 Top Trend for 2011: Mobile Marketing

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"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

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