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Top 5 Trends for 2011: Hyper Targeting (AMA Presentation Part 2)

Top 5 Trends for 2011: Social Media (AMA Presentation)

 

For all the hype around social media this year, it may come as a surprise to many marketers that the percentage of online Americans participating in social media has actually gone down over the last year, according to Forrester Research.

So what's up? In part one of a recent presentation to the Minneapolis Chapter of the American Marketing Association, I look at what happens when users (and marketers) stop buying into the hype - and start getting serious about generating results through social media.

Along the way, we'll talk about the mobile + social + local connection, as exemplified by mobile apps like Foursquare, Groupon and, one of my favorite branded apps, Epic Mix from Vail Resorts (see video here). Look for the #4-#1 top trends for 2011 over the next few days.

AMA PRESENTATION ON TOP 5 TRENDS FOR 2011: #5: SOCIAL MEDIA

(Approx. 12:32)

 

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OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

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