In part three of my recent talk at the MNAMA's Digital Series event, I address the #3 big trend for 2011: Branded games and other forms of social, mobile branded entertainment.

You'll hear about the remarkable amount of time consumers spend with branded games vs. other forms of marketing communications, some decidedly counter-intuitive research on branded games in B2B marketing, and some powerful ways branded games will extend from the digital world to the physical world in the year ahead (ala the "Tron Livecycle" game from Coke Zero).

Make no mistake: Companies are doing some serious business through branded games. Here's how.

(Approx. 6:39)

Also listen to:

AMA Presentation Part 1: Top 5 Trends for 2011: Social Media

AMA Presentation Part 2: Top 5 Trends for 2011: Hyper-targeting

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"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

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