Top 5 Trends for 2011: Mobile Marketing - QR Codes, Social Retailing & More
December 14, 2010
You don't get any more contrarian than these predictions for mobile 2011.
In part four of my recent talk at the MNAMA's Digital Series event, I address the #2 big trend for 2011: Mobile marketing - including QR codes, social retailing, traditional-mobile integration & more.
Along the way, you'll hear about apps like this year's Durex concept from Vallads + Ammentorp for enabling one iPhone to knock up another iPhone if it's left "unprotected." And you'll see classic examples like this campaign from AMF Pension from Forsman & Bodenfors, where mobile supercharges the effectiveness of traditional advertising as never before possible.
Yes, 2011 is going to be a big year for mobile. Just not like most marketers imagine.
(Approx. 11:48)
Also listen to:
AMA Presentation Part 1: Top 5 Trends for 2011: Social Media
AMA Presentation Part 2: Top 5 Trends for 2011: Hyper-targeting
AMA Presentation Part 3: Top 5 Trends for 2011: Branded Games
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βThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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