Top 5 Trends for 2011: Branded Games - Social, Mobile & Beyond (AMA Presentation Part 3)
#1 Digital Marketing Trend for 2011: Augmented Reality (AMA Presentation)

Top 5 Trends for 2011: Mobile Marketing - QR Codes, Social Retailing & More

 You don't get any more contrarian than these predictions for mobile 2011.

In part four of my recent talk at the MNAMA's Digital Series event, I address the #2 big trend for 2011: Mobile marketing - including QR codes, social retailing, traditional-mobile integration & more.

Along the way, you'll hear about apps like this year's Durex concept from Vallads + Ammentorp for enabling one iPhone to knock up another iPhone if it's left "unprotected."  And you'll see classic examples like this campaign from AMF Pension from Forsman & Bodenfors, where mobile supercharges the effectiveness of traditional advertising as never before possible.

Yes, 2011 is going to be a big year for mobile. Just not like most marketers imagine.

(Approx. 11:48)

Also listen to:

AMA Presentation Part 1: Top 5 Trends for 2011: Social Media

AMA Presentation Part 2: Top 5 Trends for 2011: Hyper-targeting

AMA Presentation Part 3: Top 5 Trends for 2011: Branded Games

 

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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

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