Top 5 Trends for 2011: Social Media (AMA Presentation)
Top 5 Trends for 2011: Branded Games - Social, Mobile & Beyond (AMA Presentation Part 3)

Top 5 Trends for 2011: Hyper Targeting (AMA Presentation Part 2)

Ama pres ads Digital advertising's getting smarter by the day.

Technologies like "interest-based advertising" and "behavioral targeting" that once targeted people based on rudimentary consumer profiles are rapidly giving way to a new generation of technologies.

A generation that is, that uses new data mining capabilities to dynamically customize ads to fit each viewer's age, gender, location, profession, personal interests, household income, online activities, past purchase behavior, advertising response characteristics and more. Truly exciting stuff, if used judiciously.

In part two of my recent talk at the MNAMA's Digital Series event, I hit the #4 big trend for 2011 - hyper targeting - and offer up some basic guidelines for keeping digital advertising safe for both commerce and consumer privacy.

(Approx. 4:28)

 

Also listen to: Top 5 Trends for 2011: Social Media (AMA Presentation Part 1)

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

โ€œThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)