Who says iFart was all bad?

In part three of my conversation with Orabrush CMO Jeff Harmon about the grassroots, social media efforts that Ad Age has placed among the top 10 of the last year, we learn that the popular iFart app inspired Orabrush's own iPhone app - The Bad Breath Detector. 

This last week, the brand even launched a paid version of the app, Bad Breath Detector Pro.

Here, we'll learn more about this app, the brand's Facebook integration, and most important of all, what Orabrush's 24-year-old CEO Jeff Davis - another Jeff - calls "Reverse Branding." 

IPHONES, FACEBOOK & REVERSE BRANDING: THE JEFFREY HARMON INTERVIEW (PT 3)

 (Approx. 5:49)

And don't miss:

SECRETS OF A SOCIAL MEDIA SENSATION: THE JEFF HARMON INTERVIEW (PT 1)

TALKING 'DIRTY': THE JEFFREY HARMON INTERVIEW (PT 2)

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"... EXCELLENT ..."

Publisher's Weekly

"... A MUST-READ ..."

Russell Weiner, Chief Marketing Officer, Domino's Pizza, Inc.

"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."

Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO

"... TRULY A MUST-READ FOR MARKETERS WHO NEED TO CUT THROUGH THE CLUTTER ..."

Connor Brady, Chief Creative Officer, Organic, Inc.

"... REQUIRED READING FOR THE DIGITAL AGE ..."

Peter Cole, Technology Director, RGA

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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