Interview: Orabrush CMO Jeff Harmon (Pt 2) - A 'Dirty Tongue' Goes Viral
Orabrush CMO Jeff Harmon (Concl) - How Brand Marketers Can Master YouTube

Orabrush CMO Jeff Harmon (Pt 3) - iPhone Apps, Facebook & The Power of 'Reverse Branding'

Orabrush_david_harmonWho says iFart was all bad?

In part three of my conversation with Orabrush CMO Jeff Harmon about the grassroots, social media efforts that Ad Age has placed among the top 10 of the last year, we learn that the popular iFart app inspired Orabrush's own iPhone app - The Bad Breath Detector. 

 

This last week, the brand even launched a paid version of the app, Bad Breath Detector Pro.

Here, we'll learn more about this app, the brand's Facebook integration, and most important of all, what Orabrush's 24-year-old CEO Jeff Davis - another Jeff - calls "Reverse Branding." 

IPHONES, FACEBOOK & REVERSE BRANDING: THE JEFFREY HARMON INTERVIEW (PT 3)

 (Approx. 5:49)

And don't miss:

SECRETS OF A SOCIAL MEDIA SENSATION: THE JEFF HARMON INTERVIEW (PT 1)

TALKING 'DIRTY': THE JEFFREY HARMON INTERVIEW (PT 2)

 

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover

"... EXCELLENT ..."

Publisher's Weekly

 

"... A MUST-READ ..."

Russell Weiner, Chief Marketing Officer, Domino's Pizza, Inc.

 

"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."

Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO

 

"... TRULY A MUST-READ FOR MARKETERS WHO NEED TO CUT THROUGH THE CLUTTER ..."

Connor Brady, Chief Creative Officer, Organic, Inc.

 

"... REQUIRED READING FOR THE DIGITAL AGE ..."

Peter Cole, Technology Director, RGA

 

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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Re: [GENWOW.COM] Dennis Moons submitted a comment to Orabrush CMO Jeff Harmon (Pt 3) - iPhone Apps, Facebook The Power of Reverse Branding


Hey thanks really appreciate it. Be sure to check out the conclusion, here:

http://mathieson.typepad.com/genwow/2011/01/orabrush-cmo-jeff-harmon-concl-how-to-tap-into-the-power-of-youtube.html

Cheers!

Rick

Thanks for this interview Rick!

Just finished the three parts. And they offer a great view behind the whole process.

Some good tips for marketing with YouTube!

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