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Belvita Breakfast Biscuits Build Buzz With Dynamic, Digital Billboards

Belvita outdoor campaign Digging this initiative from Euro RSCG London for Kraft Belvita Breakfast Biscuits.

Dynamic signage, and presumably watchful, unseen eyes, pick out commuters in the London Underground and serve up playful messages to them, emphasizing with their hectic schedules and conveniently offering up suggestions for a tasty breakfast.

Actually, I'm just assuming it's tasty. I actually have no idea what a breakfast biscuit is. But given product naming here in the US, one assumes you could have some Velveeta on your Belvita and get on your merry way.

You'd think signs that spy on them and make comments about their appearance might be offputting to some commuters.

But overall, it seems like a fun campaign.

Especially for something called a breakfast biscuit.

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Comments

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We have read that in some states in the USA roadside billboards are banned, however other states are having a huge success with them.

Good to see someone being successful in the digital signage industry.

Graham Gallagher
LCD Enclosure Global.

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