Murdoch's 'The Daily' Launches - A Video Tour
Omelet's Steven Amato (Concl): Feature-length AR Movies & The Future of Branded Entertainment

Belvita Breakfast Biscuits Build Buzz With Dynamic, Digital Billboards

Belvita outdoor campaign Digging this initiative from Euro RSCG London for Kraft Belvita Breakfast Biscuits.

Dynamic signage, and presumably watchful, unseen eyes, pick out commuters in the London Underground and serve up playful messages to them, emphasizing with their hectic schedules and conveniently offering up suggestions for a tasty breakfast.

Actually, I'm just assuming it's tasty. I actually have no idea what a breakfast biscuit is. But given product naming here in the US, one assumes you could have some Velveeta on your Belvita and get on your merry way.

You'd think signs that spy on them and make comments about their appearance might be offputting to some commuters.

But overall, it seems like a fun campaign.

Especially for something called a breakfast biscuit.


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly








Feed You can follow this conversation by subscribing to the comment feed for this post.

We have read that in some states in the USA roadside billboards are banned, however other states are having a huge success with them.

Good to see someone being successful in the digital signage industry.

Graham Gallagher
LCD Enclosure Global.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)