Interview: Steven Amato, Co-Founder of Omelet: The Rise of Social Branded Entertainment (Pt 1)
Murdoch's 'The Daily' Launches - A Video Tour

Omelet Co-Founder Steven Amato (Pt 2): How Augmented Reality & Location Are Shaping Social Branded Entertainment

Steven Amato Headshot Social branded entertainment may be, quite literally, where it's at.

In part one of my conversation with Omelet co-founder Steven Amato, we learned about a new mobile "micro-series" his team is developing for Post Cereal, and a feature film project for Harley Davidson.

Omelet, of course, has been a leader in branded entertainment for some time, having spearheaded initiatives like the online serial "Brainstorm," which spoofs the world of advertising, for Altoids and Fox.

In part two of our conversation - a follow-up to a source interview for the new book THE ON-DEMAND BRAND - we talk about how location and augmented reality are shaping the emerging world of social branded entertainment experiences.

STEVEN AMATO, CO-FOUNDER OF OMELET: BRANDED ENTERTAINMENT 2011 (Pt 2)

(Approx 3:18)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

 

 

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