Adam Broitman, Chief Ringleader, Circ.us (Pt 2): 'Surfing The World' with Augmented Reality
March 15, 2011
In part one, we went behind the scenes of Red Bull's new 'augmented racer' iPhone game. In part two, we talk about what mobile augmented reality means to brands and consumers alike.
INTERVIEW: ADAM BROITMAN, CHIEF RINGLEADER, CIRC.US (PT 2): SURFING THE WORLD THROUGH AUGMENTED REALITY
Audio link:
Adam Broitman Gen Wow Interview Pt 2
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
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