So what are the pros and cons of augmented reality? And what does the future hold? In part one, Circ.us' Adam Broitman and I went behind the scenes of Red Bull's new 'augmented racer' iPhone game. In part two, we talked about what mobile augmented reality means to brands and consumers alike (see the video here for just one example of the kinds of AR experiences Circ.us creates for clients like A&E TV). This time out, we get real about some of the pros and cons of AR - and how they will shape its future.

INTERVIEW: ADAM BROITMAN, CHIEF RINGLEADER, CIRC.US (PT 3): THE PROS, THE CONS & THE FUTURE OF AUGMENTED REALITY

Audio link:

Adam Broitman Gen Wow Interview Pt 3

-----------------------------------------------------------------------

  "... EXCELLENT ..."

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------