Angels Among Us: The Lynx Angels in Augmented Reality
5 Top Trends to Capitalize On Now: Social Media (AMA/Aquent Webcast Pt 1)

Adam Broitman, Chief Ringleader, Circ.us (Pt 3): The Pros, The Cons & The Future of Augmented Reality

Adam broitman So what are the pros and cons of augmented reality? And what does the future hold? In part one, Circ.us' Adam Broitman and I went behind the scenes of Red Bull's new 'augmented racer' iPhone game. In part two, we talked about what mobile augmented reality means to brands and consumers alike (see the video here for just one example of the kinds of AR experiences Circ.us creates for clients like A&E TV). This time out, we get real about some of the pros and cons of AR - and how they will shape its future.

 

INTERVIEW: ADAM BROITMAN, CHIEF RINGLEADER, CIRC.US (PT 3): THE PROS, THE CONS & THE FUTURE OF AUGMENTED REALITY

(Approx 10:31)

Audio link:

Adam Broitman Gen Wow Interview Pt 3


-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Comments

The comments to this entry are closed.