Adam Broitman, one of the creative forces behind hot New York City-based agency Circ.us, has a long history of marketing innovation. But the agency's latest effort - Red Bull's "augmented racer" iPhone game - even involved a little help from NASA.

As the video here shows, users are able to use Red Bull cans to design their own racing track, which is then replicated inside the mobile game.

Which, let's just say, had the virtue of being not only cool, but practical at the bottom line. 

I went to Broitman for details.

INTERVIEW: ADAM BROITMAN, CHIEF RINGLEADER, CIR.US (PT 1): INSIDE RED BULL'S 'AUGMENTED RACING' IPHONE GAME

GEN_WOW_adam_broitman_circus_pt1

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