Angels Among Us: The Lynx Angels in Augmented Reality
March 16, 2011
I love the Axe/Lynx TV commercials featuring the angels falling to earth - and I think this is a fun (even heavenly) integration of augmented reality to bring the campaign to life in public settings.
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
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