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eMarketer Analyst Noah Elkin Interviews Rick Mathieson (Pt 3): QR Codes in Retail

Noah Elkin Word's out today that the QR code is dead, thanks to Google moving away from the tech in favor of Near Field Communications (NFC).

Add that to Apple's decision to focus on NFC for iPhone 5, and it's easy to buy into the notion that the QR Code revolution may be over before it really ever gets started.

Except that may not be the case.

This last week, eMarketer Principal Analyst Noah Elkin (pictured here) interviewed me as part of a report on QR Code Best Practices. In parts one and two, we talk about how QR Codes and/or NFC - or whatever these technologies evolve into - will have important implications for both advertising and in-store communications (if the technology can catch up to the concept).

In part three, we tackle retailing specifically, an arena that is very likely to be transformed by NFC. But do keep in mind that NFC requires a chip for the reader built into the handset to communicate with. Which means QR Codes - or something like them - could still play an amazing and powerful role in print, direct mail and television advertising. We'll touch more on that tomorrow. But today: A look at QR Codes (or NFC) in retail.

(Approx 5:31)

Audio link:

Rick Mathieson & eMarketer analyst Noah Elkin Pt. 3

PLUS: Check out our new iTunes channel!

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Codes (Pt 2): Supercharging Traditional & Retail

Noah Elkin In part two, Elkin (pictured here) asks if I see standards emerging for QR codes and/or NFC, and my thoughts on some of the best ways marketers and retailers should be using them now.

(Approx 5:48)

Audio link:

Rick Mathieson & eMarketer analyst Noah Elkin Pt. 2

PLUS: Check out our new iTunes channel!

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Code Best Practices (Pt 1)

QR_code_example eMarketer Principal Analyst Noah Elkin interviewed me the other day for an upcoming report on QR code best practices.

In part one, Elkin asks for my perspective on the adoption of QR codes, to which I talk about some of the pros and cons - and how these little mobile markers can supercharge the effectiveness of traditional advertising.

(Approx 2:53)

Audio link:

Rick Mathieson & eMarketer analyst Noah Elkin


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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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5 Top Trends to Capitalize on Now: Augmented Reality (AMA/Aquent Webcast Concl)

The conclusion of of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent. Today: Trend #1 - augmented reality. Sure, it's not quite ready for prime time - it's mostly eye candy right now - but AR will have a transformative effect on marketing communications in the next few years. Here are three principles for making the most of the AR revolution now. 

(View the entire webcast here)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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New Mobile Tech Enables Musicians to Sell Merch at Live Concerts (Sponsored)

Mozes mobile concert merch When it comes to concerts, the mobile generation wants more than just music – it wants an experience. It wants schwag. And it wants memories - to go.  

Mozes can help bands – and their brand sponsors – deliver it all, from seat upgrades, backstage passes, and t-shirts, to posters, digital downloads and more.

Taylor Swift's management sold exclusive hatch posters to fans in-venue via mobile at her last tour stop. Warner Bros Records and Linkin Park concertgoers free mobile downloads of live recordings from the show. And Umphrey's McGee sold a live recording of their July 4 show at the famed Red Rocks amphitheater to fans.

All through the most measurable, personal and direct link to fans ever created – mobile.

Additionally, mobile data collection helps an artist or brand get to know their fans better, and lets them reach out with contests, content and more.  And the emerging field of location-based services mean bands and brands can not only enable fans to connect with the music, content and merchandize they love – but to meet others and socialize at real-world events.

Founded in 2005, Mozes has over 10 million users in the US, enabling musicians and sponsors to connect – and do business - with consumers in amazing new ways.  

Find out how Mozes can help you make the most of music – and so much more - here.


5 Top Trends to Capitalize on Now: Mobile Marketing (AMA/Aquent Webcast Pt 4)

Part Four of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent.

Today: Trend #2 - Mobile - from QR Codes to location to social retailing and more. You definitely won't find much in the way of breathless cheerleading here. And you won't get a pitch about making mobile a new-fangled advertising distribution platform (borrr-rrrinng). But you will get dialed in on how mobile can supercharge the effectiveness of your traditional marketing efforts - and transform the brand experience.

(View the entire webcast here)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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5 Top Trends to Capitalize on Now: Branded Games (AMA/Aquent Webcast Pt. 3)

Part Three of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent.

Today: Trend #3 - The serious business of branded games.

(View the entire webcast here)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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5 Top Trends to Capitalize On Now: Hyper-Targeting (AMA/Aquent Webcast Pt. 2)

Part Two of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent.

Today: Trend #4 - A look the emerging world of so-called "smart advertising," the new wave of data-driven online display advertising - and the implications for advertising and consumer privacy.

(View the entire webcast here)

 

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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5 Top Trends to Capitalize On Now: Social Media (AMA/Aquent Webcast Pt 1)

Part One of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent.

First up: Trend #5 - A look at major trends in social media, including possible saturation as the number of people participating in social media begins to plateau and even drop.

(View the entire webcast here)

 

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Adam Broitman, Chief Ringleader, Circ.us (Pt 3): The Pros, The Cons & The Future of Augmented Reality

Adam broitman So what are the pros and cons of augmented reality? And what does the future hold? In part one, Circ.us' Adam Broitman and I went behind the scenes of Red Bull's new 'augmented racer' iPhone game. In part two, we talked about what mobile augmented reality means to brands and consumers alike (see the video here for just one example of the kinds of AR experiences Circ.us creates for clients like A&E TV). This time out, we get real about some of the pros and cons of AR - and how they will shape its future.

 

INTERVIEW: ADAM BROITMAN, CHIEF RINGLEADER, CIRC.US (PT 3): THE PROS, THE CONS & THE FUTURE OF AUGMENTED REALITY

(Approx 10:31)

Audio link:

Adam Broitman Gen Wow Interview Pt 3


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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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