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eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Code Best Practices (Pt 1)
eMarketer Analyst Noah Elkin Interviews Rick Mathieson (Pt 3): QR Codes in Retail

eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Codes (Pt 2): Supercharging Traditional & Retail

March 30, 2011
Noah Elkin In part two, Elkin (pictured here) asks if I see standards emerging for QR codes and/or NFC, and my thoughts on some of the best ways marketers and retailers should be using them now.

(Approx 5:48)

Audio link:

Rick Mathieson & eMarketer analyst Noah Elkin Pt. 2

PLUS: Check out our new iTunes channel!

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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Posted at 09:34 PM in Branded Widgets/Apps, In-Store, Integrated Campaigns, Media Culture, Mobile Marketing, Outdoor, Viral | | Comments (0)

Tags: 2d barcodes, advertising, branding, emarketer, marketing, mobile, noah elkin, outdoor, print, qr codes, rick mathieson, tv

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