Love this print series from Publicis for Reporters without Borders, promoting freedom of the press.
Scanning a QR code in the ad and placing your phone on the print ad creates the effect shown here.
It reminds me of the "UN Voices Campaign" from Hyperfactory a couple years back that enabled a similar experience. Here, the physical engagement of placing the phone on the ad - and the fact that it's initiated through QR codes - has a nice impact for an important effort.
(Sponsored): Automotive marketing is now more mobile than ever (pardon the pun). Don't miss the special iLoop webcast on mobile-enabled automoative marketing - complete with case studies and examples on how point-of-sale and traditional channel automotive marketing are now mobile - and how you can capitalize on this amazing revolution.
In part one of my conversation with Daniel Odio, CEO of PointAbout, Inc., we learned about the dirty little secret of mobile apps - that usage drops precipitously after day one unless there's a social element.
In part two, we heard more about what adding the company's Socialize platform to mobile apps - including those not developed using PointAbout's DYI mobile app tool AppMakr - can mean for brand experiences, mobile and otherwise.
In the conclusion, we learn how "gamification" is rapidly transforming social media in the mobile milieu - and some of the best ways brands can put it to effective use.
Q&A: DANIEL ODIO, CEO, POINTABOUT, INC (CONCL) - GAME ON: SOCIAL GAMIFICATION IN A WORLD GONE MOBILE
It's time for your mobile app to get socialized - adding in social capabilities that bring together people based on interests instead of (just) location or environment.
In part one of my conversation with Daniel Odio, CEO of PointAbout, Inc., we learned about the dirty little secret of mobile apps - that usage drops precipitously after day one unless there's a social element. In part two, we hear more about what adding the company's Socialize platform to mobile apps - including those not developed using PointAbout's DYI mobile app tool AppMakr - can mean for brand experiences mobile and otherwise.
Q&A: DANIEL ODIO, CEO, POINTABOUT, INC (Pt 2) - ADDING A SOCIAL LAYER TO MOBILE APPS
(Sponsored)Learn the important strategies, tactics and ROI models for mobile enabled automotive marketing.
We'll cover which types of campaigns are succeeding in the automotive industry, how success is being analyzed, and which mobile marketing technologies should be part of your automotive marketing mix.
We'll present case studies and examples from the market to give you an excellent overview of how point-of-sale and traditional channel automotive marketing are now mobile. Key marketing objectives and how they are addressed by mobile will be covered, as well as location aware messaging, and other important components of mobile automotive marketing.
I've long argued that mobile makes everything interactive - our print ads, our billboards, our direct mail, our radio spots, even our TV commercials.
Indeed, in my book on mobile marketing, BRANDING UNBOUND, I was talking about this notion long before many people had even considered mobile as a marketing channel. And I amplify the message in my new book, THE ON-DEMAND BRAND.
Through short codes and QR codes, what was static media becomes as a truly interactive experience.
What I'm not as clear on yet is whether some more experiemental technologies will rise to this new consumer expecation for connectivity.
Over the last few months, we've seen Old Navy use Shazam to enable consumers to capture songs from its TV commercials. We've seen an app from Honda that enables folks to swipe characters off the TV screen with the wave of their phones.
And now, we see Pepsi using IntoNow to enable consumers to check-in to MLB-themed PepsiMAX commercials to instantly unlock a mobile coupon worth a free 20-oz bottle - and tell their friends how to do the same.
All great, compelling creative ideas.
What I'm not as clear on is whether consumers will go to the trouble of finding and downloading apps, and waiting with their phones at the ready while they watch TV so they can quickly turn on an app to take advantage of some offer (I would even place QR codes into this iffy category when it comes to TV. But at least QR codes have many uses and many commercials now tell viewers to pause the spot and scan the code - though it will be interesting to see how many do).
What are your thoughts?
Will this catch fire? Or is this merely the preview of more seamless, always-on technology that will make this all so much easier to use?
Time will tell. In the meanwhile, pass the PepsiMax.
In one easy, online & mobile app, you can enter your location to find volunteer opportunities in your immediate area. And non-profits and local organizations can build awareness for their activities and recruit more people to their efforts.
What’s more, Make Yourself Necessary makes volunteering fun, social, and easier than ever to live up to Ralph Waldo Emerson’s admonishment to “Make yourself necessary to somebody.”
I've been lucky enough to work with the folks at MYN to introduce agencies like Crispin, Porter+Bogusky to Brand Forward to the platform - and our own agency developed some conceptual layouts for the experience - which offers a pretty unbeatable channel for brands hoping to tap into the power of cause marketing spanning mobile, social and more.
Can't wait to see how it all takes off - and how many lives it can touch.
If the t-shirts literally had animation, that'd be extra cool. But we'll settle for this update to Evian's popular "Dancing Babies" campaign. There's even a special website where you can add your face and create personalized versions of the spot. And of course, there's the requisite Facebook page - which seems to offer the chance to have your face become part of the actual campaign.
What's your take: Is 'Baby Inside' as cool as the original? Or one dance too many?