Androidify Dance: Kinect + App + Geeks = WTF (Video)
Peugeot Interactive Print Ad (Video)

'Batman: The Dark Knight Rises' Social Media Campaign Catches Fire (Video)


Holy Hashtag, Batman.

"The Dark Knight Rises" is just getting into production and won't hit theaters until July 20, 2012. But the viral campaign is already here.

First up: An elaborate social media effort that has gone a little something like this:

• Official site launched with nothing but a black screen and a cryptic audio file.

• When deciphered (by using an audio production app, as shown in the YouTube video from Paul Hastings, above), the file points to a Twitter account called @TheFireRises.

• In turn, that site links to another site with an encrypted photo that prompts people to Tweet using the hashtag #TheFireRises - which had to be done in order for the full photo to be "decrypted." Once enough tweets were in, the image of Tom Hardy as the villian known as Bane was finally revealed.

What's extra cool (I actually think it might just be an effect): It appears to be made up of the profile images of those who tweeted to the hashtag. Check it out for yourself, here.

Still, for all its cleverness, some are wondering if a viral effort this early in the game might actually backfire.

But this seems to have been targeted to Bat Brains, Beeps or whatever you want to call serious Batman fanboys.

So while the movie won't get into mainstream consciousness until next spring/summer, this kind of thing goes a long way to keep the base buzzing. It may not fuel too much fandemonium, but it won't hurt, either.

What's your opinion - too much, too soon? Or tune in soon for more - same Bat Time, same Bat Channel?

Read more here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes Channel



OD_cover "... AN ESSENTIAL READ ..."

“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"

Jordan Atlas
Vice President, Group Creative Director






Feed You can follow this conversation by subscribing to the comment feed for this post.

I agree too. It's not too early to work on how they are going to promote the movie. I wish once the movie is release, it will never disappoint people who wait so much for this.

no, never too early, they'll just have to think up more great stuff to roll out over the next year. 'Why So Serious' started pretty early too and they kept the punters amused.

Thank you sharing this with us and for your commentary at the end. It's never too early to start a viral marketing campaign for "bread and butter" money earners like this that can put a studio's financial books back into the black. Maybe this is how $1 billion dollar or even $2 billion movie successes are made.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)