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Q&A: Rob Russell, Head of Mobile Marketing, AT&T - On QR Codes, LBS, M-Commerce & More

Rob Russell - Headshot AT&T is on the move.

The announcements on new mobile marketing solutions have been flying fast and furious over the last several weeks, from mobile commerce capabilities through Digby to QR code solutions and even location-based advertising.

I went to Rob Russell, head of mobile marketing for AT&T, to get the scoop on the company's game plan.

Along the way, I ask about what the company views as its value proposition in terms of differentiators - and why brands and ad agencies should be so trusting when consumer perceptions of the company's capabilities aren't always quite so promising.

(Approx 15:19)

Audio Link Q&A: Rob Russell, Head of Mobile Marketing AT&T

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Vice President, Group Creative Director
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