Honda's 'Super Civic Quest' Spans Mobile + Social In Search of Buzz (Video)
June 07, 2011
Honda's on a roll when it comes to social media.
Just a few weeks ago, there was that 'Sounds of Civic' contest that could score you a 2012 Honda Civic along with a shiny new music career. Factor in that cool mobile app that lets you swipe characters from TV commercials, and the brand's coolness quotient is revving up.
Now there's this "Super Civic Quest" that looks like a social media tour de force - a massive scavenger hunt to hellp "Cesar" (a world-champion Luchadore character from a broader campaign) find his Civic, an effort that spans Facebook, Amazon, Pandora, Foursquare, Foodily, Twitter, Yelp, YouTube and more, as well as platforms from mobile to the desktop and beyond.
Along the way, players will unlock five different characters from the campaign to win prizes that include Amazon music, Facebook credits and yes, a new Honda Civic LX Sedan.
Kids love these games - and it could build some serious buzz for the brand.
But what's your opinion? Will Cesar's missing car go unnoticed in a media-saturated marketplace? Or will he conquer all?
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