So which is it: Native apps or Web?

That's the question I post to the Gen Wow June 2011 Mobile Roundtable panelists, Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian  Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.

Along the way, we'll get some advice to CPG marketers how to make the most of mobile marketing.

JUNE 2011 MOBILE ROUNDTABLE (CONCL): MOBILE APPS: NATIVE OR WEB?

(Approx: 8:04)

Audio Link:

Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE CONCLUSION

Also Listen to:

Part One: How Clorox Mobilizes CPG Marketing

Part Two: R/GA on Wal-Mart's Mobile Moves

Part Three: An AlwaysOn Favorite Fuels Fandamonium

Part Three: Location-Based Marketing & A Future Beyond Foursquare

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Vice President, Group Creative Director
Digitas

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