Clorox wants to clobber its competitors using a new wave of mobile apps.

In our June 2011 Mobile Roundtable, we talk to Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, as we talk about the CPG giant's aggressive foray into mobile apps - including a new Ingredients Inside App coming this fall, new grilling and cooking apps, and its very popular myStain app.

Along the way, we'll hear about the company's perspectives on location-based services, QR code marketing and mobile coupons.

Over the next few days, we'll hear from Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile marketing platform company, and longtime GEN WOW-sponsor, Mozes, Inc., as they join Sarah in a discussion on capitalizing on the power of mobile for CPG marketing - along with some astonishing new possibilities in what we'll call "Reverse Search."

JUNE 2011 GEN WOW MOBILE ROUNDTABLE PT 1: HOW CLOROX MOBILIZES CPG MARKETING 

(Approx: 6:24)

Audio Link:

Download GW JUNE 2011 MOBILE ROUNDTABLE PT 1

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