R/GA, of course, is one of the digital marketing world's most important - and most secretive - agencies. And it's seriously into mobile. 

In part two of our June 2011 GEN WOW Mobile Roundtable, we talk to Peter Cole, R/GA's technology director, who discusses his general perspective on providing utility to consumers through the mobile channel.

Along the way, we hear about an augmented reality app R/GA developed for Wal-Mart - and we touch on "reverse search," which will shape the discussion with Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, and Dorrian Porter, CEO of longtime GEN WOW-sponsor, Mozes, Inc. (both also pictured here) over the next few days.

JUNE 2011 GEN WOW MOBILE ROUNDTABLE PT 2: R/GA'S APPROACH TO MOBILE APPS - AND THE FUTURE OF 'REVERSE SEARCH' 

(Approx: 4:20)

Audio Link:

Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE PT 2

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